The best coming soon page makers for a launch or a waitlist
Six ways to put up a coming soon page, from one-page builders to full site platforms and an illustrated casa, judged on the things a holding page actually needs.
A coming soon page has a small, specific job. It tells a visitor what is on the way, roughly when, and how to hear about it. It usually lives on the domain the finished project will use, and it often collects email addresses from people who want the news.
So the useful questions about a coming soon page maker are simple. Can it put a page on your own domain? Can it collect signups into a list you control? How quickly can you get something honest and good-looking online? Can it grow into the real site later, or will you rebuild? This list looks at six options through those questions, with facts from each provider's own pages and the date we checked.
If you want ideas for what to write on the page, our list of coming soon page ideas covers that. This list is about the tools. We make Mini Casa, which appears here in no special position, and we say plainly where it falls short for this job.
What a good coming soon page includes
The name of the thing, one sentence about who it is for, an honest timeframe such as "this autumn" rather than a date you might miss, and one action: join the list, follow along or get in touch. A small picture or illustration helps people remember it. Anything more is usually a distraction until launch.
Where the signups go
This is the question people forget. A signup form is only as useful as the list behind it. Before you choose a tool, decide where those email addresses will live: inside the tool, in a mailing service you connect, or in a file you export. Make sure you can get them out, because you will want to email everyone once on launch day, and probably from a different tool than the one that built the page.
Also decide what you are promising. "One email when we launch" is a promise people trust. "Updates" is vague, and vague promises lead to unsubscribes. Write the promise next to the form, then keep it.
1. Carrd
Best for: A designed launch page with a signup form, quicklyA quick one-page builder with signup forms on paid plans.
Carrd is a natural fit for a holding page: a single page, a headline, a sentence and a form. You arrange the sections yourself, so it can look exactly how you want. Email signup: Signup forms linked to an email service, on Pro Standard and above1. Your own domain: On Pro Standard and above, with SSL1.
It suits founders and makers who want a designed launch page fast and are comfortable connecting a mailing service. When the real site arrives, you may rebuild elsewhere or keep growing the one page.
2. Squarespace
Best for: Businesses building toward a polished full siteA polished site platform where the coming soon page becomes the real site.
Squarespace is a full website builder with designer templates. A coming soon page there is simply the first page of the site you will launch, so nothing needs rebuilding later. Its pricing: No free plan; a 14-day free trial2, then paid plans from USD 10 per month billed yearly, or USD 14 month to month (Basic), as of October 25, 20262. Domains: On every plan; one year of domain registration free with an annual plan2.
It suits businesses that already know they want a polished full site and are happy to pay for it from the start. It is more than a holding page needs if the launch is small.
3. WordPress.com
Best for: Launches that share progress updates along the wayA site and blog platform where a launch page can share updates as you build.
WordPress.com suits launches that come with a story. Your holding page can sit beside a few short posts about progress, which gives early followers a reason to return. Its free tier: Yes, a free plan that shows WordPress.com ads3. Paid plans start at USD 4 per month billed yearly, or USD 9 month to month (Personal), as of October 25, 20263. Your own domain: On paid plans, with a domain free for the first year on annual plans3.
It suits people who want to write their way to launch. There are more settings than a holding page strictly needs.
4. Mini Casa
Best for: A memorable holding page with character OursA coming soon page set inside an illustrated casa, with a signup form in preview.
Mini Casa can turn a holding page into a small scene with a story, such as the sky harbour in Cloud Nine, where something is always about to take off, or the printing works in Edition One for a newsletter launch. You write the promise, add a link or two and a signup form.
Be aware of two limits that matter for this job. The signup form is in preview: it collects signups with a confirmation email, but delivery is simulated for now. And connecting your own domain is in preview, so today the page lives on a free Mini Casa address rather than your launch domain.
5. Wix
Best for: A visual holding page that grows into a full siteA drag and drop builder for a holding page you can grow into a full site.
Wix lets you put together a coming soon page visually from a template, then keep building the full site in the same editor. Cost: Yes, building a site is free; Premium plans add more4. Your own domain: On Premium plans4.
It suits people who want visual control now and a multi-page site later. Like any flexible editor, it rewards a clear plan; start with the one page you need.
6. A plain holding page
Best for: Modest launches and developersOne HTML file that says what is coming and how to reach you.
If you can write a little HTML, a single plain page on simple hosting is the lightest coming soon page there is. A heading, two sentences and an email address you check. No signup form means no list to look after, which is a fair trade for a small project.
It suits developers and anyone launching something modest. It suits less well a launch where building an audience before day one matters.
A plain page also loads in a blink on any connection, which is a kindness to people checking from a phone on the bus. When launch day comes, you replace one file.
Choose by what happens after launch. If the coming soon page will become the full site, start on the platform that will host it. If it is a temporary holding page, pick the quickest tool that can sit on your domain and collect signups into a list you can export. If the page is mainly there to make a first impression and point to where you are now, an illustrated casa or a plain page will do.
Whatever you use, keep the promise honest and the list small and real. Our guide to launching a newsletter waitlist explains what to tell people when they sign up, and you can see how the signup form works in Mini Casa. For a calmer holding scene, browse Last Stop Platform.
Start from this casa
Cloud Nine
A little sky harbor on a cloud tile, with a moored airship, launch office and a captain made of cloud.
Edition One
Edition One is an open printing works with a visible press wheel and an ink-ready workbench, with a little print machine, an open book and a wooden stamp.
Last Stop Platform
A clock-fronted station cottage with a tiny engine waiting at the platform.
Questions people ask
Should a coming soon page have a launch date?
Only if you are confident in it. A season or month is kinder than a precise date you might miss. Update the page if plans change, so visitors never see a date in the past.
Do I need my own domain for a coming soon page?
It helps, because people remember the name and the page can become the real site there. If your domain is not ready, a free address works for now; just update it everywhere when you move.
What should I do with the signups after launch?
Email them once when you launch, as you promised, and keep the message short. Export the list into the mailing service you use, and do not add people to anything they did not ask for.
Sources
- Carrd: Carrd Pro plans, checked October 25, 2026
- Squarespace: Squarespace pricing, checked October 25, 2026
- WordPress.com: WordPress.com pricing, checked October 25, 2026
- Wix: Wix plans, checked October 25, 2026
- Carrd: Carrd home page, checked October 25, 2026
Spotted something out of date? Tell us