Mini Casa vs Linktree
Two different ideas of a bio link page, compared with sourced facts, an honest look at who each one suits, and simple steps if you decide to switch.
Both tools answer the same need: one address for your profile that leads to everything else. They answer it in different ways.
Linktree is a link list, refined over years. A visitor sees your photo, your name and a column of buttons, styled with a theme. It adds tools around that list: selling digital products, collecting email and phone signups, scheduling links and viewing analytics. Because so many people use it, visitors already know how it works.
Mini Casa puts your links inside a small illustrated casa. A visitor sees a scene, such as a tea house, a music hall or a letterpress cottage, with a resident living there, your introduction and your links. The idea is that the page itself says something about you, and that it can grow into a small website with posts and portfolio pieces.
Below is a side-by-side table built from Linktree's own pricing page, with the date we checked it, and from what Mini Casa offers today, including the parts that are still in preview. We make Mini Casa, so we are not neutral. We have tried to be fair, and the section on when Linktree is the better choice is meant seriously.
The short answer
If you want a fast, familiar list with selling and marketing tools around it, Linktree is built for that. If you want a page with a personality that introduces you first and can slowly become a small website, Mini Casa is built for that. Most people know which of those sentences sounds like them.
How they feel day to day
On Linktree, your work happens in a dashboard of links, apps and settings. You add a link, pick a layout for it, maybe schedule it, and check how it performs. The page is a tool you tune.
In Mini Casa, your work happens in the casa itself. You choose the scene, change its details with Casa DNA, write your introduction and order your links. There are fewer settings, and more of the effort goes into how the page feels. When you want more, you add a post or a portfolio piece rather than another app.
Neither approach is better in general. A busy creator posting daily may value the dashboard. Someone who updates their page once a month may value the calm.
Mini Casa suits you if
Mini Casa suits you if you want your bio link to feel like a small place of your own. If your work has a mood, a tea shop, a folk band, a quiet writing practice, a casa like Matcha Moment or Encore Room can say it before anyone reads a word.
It also suits people who expect their page to grow. You can start with a few links and later add posts or portfolio pieces with a short story for each, without moving to a new tool. If you sell, you link out to the shop you already use. If you like the idea of hidden details for curious visitors, each casa has a few.
And it suits people who would rather start from something finished than style a list. You change a casa's details until it fits, and the scene does most of the design work.
Be clear-eyed about what is still coming along. The signup form, visit counts and connecting your own domain are all in preview, so today you share a free Mini Casa address and treat those features as early. Premium casas can be browsed but not yet published. If any of those is essential to you this month, factor that in. If you mainly want a lovely, honest page with your links, everything you need is ready.
Linktree suits you if
Linktree is the better choice if you want a quick, familiar list that your audience already knows how to use, and you are happy for the page to say little about you beyond your links. It is also the better choice if you want to sell from the page itself, because Mini Casa has no store at all. Selling on Linktree: Sell digital products and courses; Pro adds selling with 0% fees1.
Choose it too if you rely on tools Mini Casa does not offer, such as link scheduling, Instagram auto-replies, mailing list integrations or detailed click analytics with exports. If your current page works and your visitors find what they need, staying is a calm and sensible decision. Nothing here should rush you.
Feature by feature
| What you get | Mini Casa | LinktreeChecked October 25, 2026 |
|---|---|---|
| Free plan | Yes: a free address and every free casa | Yes, a free plan with basic links1 |
| Lowest paid plan | See the pricing page | USD 7 per month billed yearly, or USD 9 month to month (Starter)1 |
| Removing their branding | Every casa shows a small Made with Mini Casa link | On the Pro plan and above1 |
| Email signups | A signup form with confirmation, in preview | Email and phone sign-ups on every plan; mailing list integrations from Pro1 |
| Visitor stats | Visits and link activity, in preview | Basic analytics from Starter; all-time analytics on Premium1 |
| Selling on the page | No store; link to the shop you use | Sell digital products and courses; Pro adds selling with 0% fees1 |
| Look and feel | Illustrated casas with a resident | Custom designs on Pro and above1 |
Moving over from Linktree
If you decide to try Mini Casa, the move is gentle and you can take it in stages.
- Pick a casa. Browse a few, such as Paper Trail or Kite & String, and choose the one that feels closest.
- Bring your links. Paste them into the guided import, then review the draft it prepares: titles, labels, destinations and order. Nothing is fetched from another service automatically, and nothing is published until you say so.
- Write two sentences about yourself. Keep your most important link first.
- Test it on your phone, outside the editor.
- Update the link in your profiles when you are happy. Your old page keeps working until then, so there is no gap.
What stays the same: your profiles, your shop, your music and your posts elsewhere all keep their addresses. What changes is the first page people see. If you print a QR code or business cards, update them after the switch, or keep the old page live until the old cards are gone.
If you collected email signups on your old page, export them before you close it and keep the promise you made to those readers. Mini Casa's own signup form is in preview, and it collects consented signups rather than sending emails. For more on the trade-off between a link page and a small site, read our guide to choosing between a personal website and a link page, or see how importing links works.
Questions people ask
Can I import my existing link page automatically?
Not by fetching it from another service. You paste your links into Mini Casa's guided import, review the draft it prepares and publish when it looks right. That keeps you in control of every label and destination.
Will my visitors understand an illustrated page?
Yes. Your introduction and links are shown in plain, readable text beside the scene, so the page works like any link page. The illustration adds mood and a few things to discover; it never hides the links.
Can I use both for a while?
Yes. Many people build the new page first, share it with a few friends, and switch the link in their profile only when they are happy. Your old page keeps working the whole time.
Sources
- Linktree: Linktree pricing, checked October 25, 2026
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