How to make a link-in-bio page people actually tap

Most people meet your link-in-bio page on a phone, with a thumb hovering and half their attention somewhere else. They tapped through from a profile because something caught their eye. The page has a small job: confirm they are in the right place and point them to the next useful thing. Everything in this guide serves that job.

A good page is not the one with the most links. It is the one where a visitor can answer two questions without scrolling: who is this, and what should I tap? If your page answers those, the rest is decoration you can enjoy.

Start with the one thing you want people to do

Before you open any editor, finish this sentence: "If someone visits today, I most want them to..." Read my new zine. Book a portrait session. Hear about the next market stall. Listen to the demo. The answer becomes your first link, and it should be the first thing a visitor sees after your name.

This changes over time, and that is fine. A potter might lead with a shop update in November and a workshop booking in March. The address you share in your profiles stays the same while the first link moves. That is the quiet strength of a link page: one stable place, many seasons.

If you cannot pick one, pick the thing that would make the biggest difference this month. You can move it tomorrow.

Write labels that say what happens next

Labels do most of the work on a link page. "Shop" is fine. "Shop the new print collection" is better, because it tells someone what they will find. "Website" tells a visitor almost nothing. "See my illustration portfolio" tells them why to tap.

Try these swaps:

• "Newsletter" becomes "Get one letter when a new zine is out"
• "Booking" becomes "Book a short portrait session"
• "Videos" becomes "Watch the studio tour"
• "Contact" becomes "Ask about a commission"

Keep each label short enough to fit on one line on a small screen. Start with a verb when you can. If two labels start with the same word, rewrite one so they are easy to tell apart at a glance.

Keep the list short and current

Three to six links is a comfortable range for most people. Every extra link makes the others a little quieter. Remove the account you stopped posting on, the shop that closed and the event that already happened. A dead link costs more trust than a missing one.

If you have more than six things worth sharing, that is a sign you are outgrowing a plain list. A few posts or portfolio pieces can hold the extra stories with a sentence of context each. On Mini Casa, the free plan includes 6 posts, links or portfolio pieces, which is a helpful limit: it nudges you to choose. The link-in-bio feature page shows how links and posts sit together.

Let the scene say something before you do

On a plain list, every page looks the same. A small illustrated casa gives a visitor a feeling before they read a word. Matcha Moment is a teapot-shaped home that suits a calm, slow kind of creator. Paper Trail, a letterpress cottage, fits writers and people who make zines. Kite & String has a kite club and a spool basket, which feels right for hobbies and anything playful.

Pick the scene that matches the mood of your work, not the one that is most busy. Then use Casa DNA to change the supported details, such as the palette, weather or season, until it feels like yours. The illustration should welcome people. Your introduction and first link should still be the clearest things on the page.

Write a one-sentence introduction

Your introduction is not a biography. It is a sign on the door. Say what you make or do, and for whom, in plain words. "Illustrator and tea person, making a zine about small towns" is enough. "Cellist. Weddings, lessons and the odd strange recording" is enough.

Avoid stacking job titles with slashes. If you need more space, you can add a short post that tells the longer story. The guide to choosing between a personal website and a link page helps if you are not sure how much to say.

Check what you can and cannot measure

Once the page is live, it is natural to wonder which links people use. Mini Casa's visit and link counts are in preview: they are built, and they switch on once a privacy review is complete. They count page views and link clicks, not unique people. Use them to compare one change at a time, such as a new first link or a clearer label, rather than as an exact census.

Live feeds pulled from social networks are not available yet. Your own links and posts work today, and they are often the more useful thing to show anyway.

Test it the way a stranger will

Open the page on your phone, outside the editor, in a private window. Tap every link. Read the labels out loud. Ask a friend to look at the page for five seconds and tell you what they would tap first. If their answer is not your first link, the label or the order needs another pass.

Then put a reminder in your calendar for once a month: open the page, tap everything, update the first link if your priorities have moved. That small habit keeps a link page useful for years.