15 things to put in your link in bio (and 5 to leave out)
Your link in bio is often the only door from your profile to everything else. Here is what deserves a spot behind it, and what is just clutter.
Your link in bio is a small, valuable space. People tap it because something caught their attention, and they give your page a few seconds to show them where to go next. The question is not "what can I put here?" but "what helps the person who just tapped?"
Below are fifteen things worth including, roughly in the order most people find useful. You will not need all of them. Three to six is a comfortable number for most pages, with the most important one first. After the list, there are five things that are better left out.
If you are setting up a page from scratch, the link-in-bio feature page shows how links sit inside a Mini Casa scene.
1. Your newest work
Best for: Anyone who makes thingsThe thing you most recently made or released, at the top, so people who just found you see it first.
Most people tap your link because of something recent: a new post, a song, a print. Put that newest thing first, with a label that names it. "Read the new zine: Small Towns, Part Two" beats "New stuff". Update it whenever you release something. Matcha Moment is a calm, uncluttered home for a page that changes often.
2. A way to book or buy
Best for: Freelancers, makers and service businessesIf people can pay you for something, make the booking or shop link easy to find.
If you sell prints, take commissions or offer lessons, the booking or shop link is often your most valuable link. Label it with exactly what happens: "Book a portrait session" or "Shop the autumn prints". If you only sell occasionally, move it up when a collection opens and down again when it closes.
3. A newsletter or waitlist signup
Best for: Writers, artists and anyone with fansThe one link that lets people hear from you again without relying on an algorithm.
A follower might never see your next post. A subscriber gets your next letter. Include a signup and say what people get, such as "one letter when a new print collection opens". Mini Casa's newsletter signup collects confirmed subscribers and is in preview. You send letters from your own mailing tool after exporting confirmed subscribers.
4. A small portfolio
Best for: Designers, illustrators and photographersThree to five pieces that show what you do, rather than a link to an endless feed.
If people visit to see your work, show it directly. A few portfolio pieces with an image and a sentence about each say more than a link to a gallery of hundreds. Choose work that looks like what you want to do next. On Mini Casa, portfolio pieces sit right inside your casa, next to your links.
5. A one-line introduction
Best for: EveryoneNot a link, but a sentence at the top that tells strangers who you are and what you do.
Before the links, add one sentence about you. "Illustrator and tea person, making a zine about small towns." "Cellist: weddings, lessons and odd recordings." It confirms to a new visitor that they are in the right place, and it costs nothing. Avoid slashes and long title stacks; plain words read better.
6. Your latest post or update
Best for: People who share regularlyA short note about what you are working on, so the page feels alive.
A pinned note like "New print almost ready, sketches inside" makes the page feel lived in. It gives returning visitors something new and newcomers a sense of what you are like. On Mini Casa, posts can be notes, images, links or projects, and you can pin the one that matters most right now.
7. An upcoming event
Best for: Musicians, makers and teachersA market stall, gig, workshop or launch, with the date in the label.
Events are time-sensitive, so they deserve a spot near the top while they are coming up. Put the date in the label: "Saturday 12 Oct: Riverside market stall". Remove it the day after. Strum and Stay, a listening house with a guitar by the door, is a natural home for gig dates.
8. A free resource
Best for: Teachers and helpful expertsSomething useful people can take with them: a guide, a template, a playlist, a recipe.
A small free resource gives visitors a reason to tap even if they are not ready to buy or book. A printable pattern, a reading list, a playlist or a beginner's guide all work. Make sure it is genuinely useful and that any download is something you have the right to share.
9. Where to listen or watch
Best for: Podcasters, musicians and video makersOne clear link to your podcast, music or videos, rather than every platform at once.
If you publish audio or video, point to one place where people can listen or watch, or to a page that lists the options. Six separate platform links push your other links down. "Listen to the latest episode" is clearer than a row of platform names. Video links open on the source site.
10. A way to support you
Best for: Independent creatorsA tip jar, membership or donation link for people who want to help.
Some visitors would happily support your work but do not know how. A single, clearly labelled link such as "Support the zine" or "Leave a tip for the studio" makes it easy. Keep it modest and lower on the list, so it does not feel like the first thing you want from a stranger.
11. A start here link
Best for: People with big archivesFor people with lots of work, one link to the best place for newcomers to begin.
If you have years of posts, episodes or projects, newcomers can feel lost. A "Start here" link to your three best pieces, or a short guide to your work, helps them get the point quickly. It also keeps you from cramming every favorite into the link list itself.
12. One or two other profiles
Best for: People active in more than one placeYour most active other profiles, not all of them.
It is fine to link to another profile where you are active, especially if it has different content. But choose one or two, not every account you have ever opened. Label them by what people find there: "Behind-the-scenes sketches" rather than the platform name alone.
13. A contact route
Best for: Anyone open to messages or workOne way to reach you that you actually check.
Include one contact route you check: an email, a contact form or a booking link. Say what it is for, such as "Ask about commissions" or "Press and collaborations". If you would rather not get messages, leave it out; a contact link you ignore is worse than none.
14. A seasonal or now note
Best for: People whose focus shifts through the yearA short, current note about what you are up to this month.
A line like "This month: finishing the kite book, teaching Saturdays" gives a page warmth and tells regular visitors something has changed. Update it when your focus shifts. Kite & String, a gabled kite club with a spool basket, has exactly the cheerful energy for a page like this.
15. Your own website
Best for: People with an existing websiteIf you have a fuller site elsewhere, link it as the place for everything else.
If you already have a full website, your link page can introduce you and link to it as the main destination. Use a label that says what visitors will find, such as "See my full portfolio and services". Your link page becomes the friendly doorway, and the website holds the details.
5 things to leave out
Some links make a page longer without making it better:
- Dead links. Shops that closed, events that happened, accounts you abandoned. A broken link costs more trust than a missing one.
- Every social profile. One or two active ones are enough. A wall of icons pushes your important links out of sight.
- Duplicate links. Two links to the same place with different labels confuse people about which to tap.
- Vague labels. "Website", "Click here" and "Stuff" make people guess. Say what happens after the tap.
- Private details. Your home address, personal phone number or anything you would not tell a stranger.
Put the most important link first
Once you have picked your links, order them by what you most want a visitor to do this month. Move them around as your priorities change; the address you share stays the same. If you are building the page now, the guide to choosing a personal website or link page helps you decide how much to include, and the casitas show the scenes you can use.
Start from this casa
Matcha Moment
Matcha Moment is a teapot-shaped home with a curved spout, oversized handle and warm windows, with a little matcha, a quiet bowl and a garden leaf.
Kite & String
A gabled kite club between two large flying kites, with a spool basket outside.
Strum and Stay
Strum and Stay is a listening house beneath an enormous curved gramophone horn, with an acoustic guitar, a steaming cup and an open book.
Questions people ask
How many links should I put in my bio?
Three to six is a comfortable range for most people. Put the most important first and remove anything that is out of date. If you have more worth sharing, a few posts with context can hold them better than a long list.
Should I put all my social media links in my bio?
Usually not. Pick one or two profiles where you are most active and label them by what people will find. A long row of platform icons pushes your important links out of sight.