9 one-page website ideas for a small local business
A local business rarely needs more than one good page. Here are nine ideas for what that page could look like, depending on the kind of business you run.
For most local businesses, a website has a short list of jobs. Tell people what you are, where you are, when you are open and how to buy. A single well-made page can do all of that, and it is far easier to keep accurate than a site with a dozen pages nobody updates.
What changes from business to business is what the page leads with. A bakery leads with what is fresh. A repair shop leads with what it fixes. A florist leads with how to order. Below are nine ideas, each with the one thing that business should put first and a Mini Casa scene that suits it. More ideas are on the page for small businesses.
1. A neighborhood bakery
Best for: Bakeries and pastry shopsLead with today: what is fresh, when you open and whether things sell out early.
Bakery customers want to know what is on the counter and when. Lead with your hours and a line like "Sourdough from 7, usually gone by noon". Add a pinned post for the weekly special and two photos of best sellers. Afterglow Bakery, a rounded oven cottage with a fresh loaf on the step, says "warm bread" before a word is read.
2. A market stall or grocer
Best for: Market traders and small grocersLead with where and when to find you this week, because it changes.
If you trade at markets, your location is the most important information, and it moves. Keep a pinned post with this week's markets and times, and a short list of what is in season. A signup for "where we are this week" can help regulars. Sunday Market, tended by an orange who saves the sweetest fruit, is a cheerful match.
3. A florist
Best for: Florists and flower farmersLead with how to order: same-day, delivery area and the occasions you cover.
Flower orders are often urgent, so make ordering the first thing people see. Say how to order, whether you deliver and how far, and the cut-off time for same-day orders. Show a few recent arrangements. Petal Counter, a small shop beneath a planted terrace with a fresh flower and a vase, is made for it.
4. A pizzeria or takeaway
Best for: Takeaways and late-night foodLead with the menu and the order button, then the late-night hours.
Takeaway customers are hungry and in a hurry. Put the order link at the top, then a link to the menu and your hours, especially if you are open late. One photo of your best pizza is plenty. Midnight Pizzeria, with a sleepy chef and warm windows, is ideal for anywhere that serves the last slice of the night.
5. A corner cafe
Best for: Cafes and coffee shopsLead with your hours and what makes your coffee or food worth the walk.
A cafe page should answer "are they open?" and "is it nice?" at once. Lead with hours, add a line about what you are known for and show the room. Corner Café is a premium casita with two outdoor seats and a cat who knows your usual. Premium casitas cannot be published yet, so a free food scene is the place to start today.
6. A repair shop
Best for: Bike, phone, appliance and shoe repairLead with what you fix, then how to book or drop in.
People look for a repair shop with a specific broken thing in their hand. List what you fix in plain words, say whether they need to book or can walk in, and give a rough idea of turnaround time. Fix and Found, a pitched-roof repair shop with a trusty toolbox, has exactly the right mood of quiet competence.
7. A tailor or alterations studio
Best for: Tailors, dressmakers and alterationsLead with the services people ask for most and how to make an appointment.
Most alteration customers have one job in mind: hems, zips, a wedding dress. List your common services, say whether fittings are by appointment and add a booking link. A couple of before-and-after photos, shared with permission, build trust. Button and Bow, a tailor shop with two dressed windows and a spool of thread, fits perfectly.
8. A bookkeeper or small office
Best for: Bookkeepers, accountants and advisersLead with who you help and how a first conversation works.
Professional services need trust more than flair. Lead with who you help, such as "sole traders and small shops", what you do for them and how the first call works. Keep it calm and clear. Quiet Accounting, a tall clock house with a calculator and a writing pen, suits careful, unhurried work.
9. A small spa or wellness room
Best for: Massage, beauty and wellness studiosLead with the treatments, how long they take and how to book.
Wellness customers want to know what they are booking and what to expect. List your treatments with a sentence each, say how long they last and add a booking link. A short note on what to bring or wear removes nerves. Still Water Spa, an arched bath house with a lotus flower and a quiet bowl, sets a calm tone.
Writing the first screen
Whatever kind of business you run, try writing the first screen as if a customer were reading it on a phone at the bus stop. One line that says what you are. One line with your hours or where to find you. One button for the action that matters most. If they read nothing else, could they still visit, order or book?
Then read it aloud. Business websites often slip into words nobody says out loud, like "solutions" or "offerings". Swap them for the words you use at the counter. "We fix bikes, usually the same day" is clearer than "comprehensive cycle maintenance solutions", and it sounds like a person.
Finally, check the small details that cause the most frustration: a phone number people can tap, a map link that opens the right place and hours that match the sign on your door. These small things decide whether a customer actually walks in, so test them yourself on your own phone before you share the page anywhere.
What every one of these pages shares
Whatever the business, the page does the same five things: says what you are, where, when, how to buy and how to reach you. Put those on the first screen. Use a pinned post for anything temporary, such as holiday hours, and remove it when it passes.
If you want regulars to hear about new menus or seasons, a newsletter signup collects confirmed subscribers and is currently in preview. You can publish at your free Mini Casa address today. Connecting your business domain is optional, part of the paid plans and currently in preview.
For more scenes, browse the Food and Shop collections, or read the guide to choosing your web address if you are still picking a name.
Start from this casa
Afterglow Bakery
Afterglow Bakery is a rounded oven cottage, a smoking chimney and a little tiled doorstep, with a fresh loaf, wheat sheaves and a steaming cup.
Sunday Market
A striped little market house on a cobbled tile, tended by an orange who saves the sweetest fruit for visitors.
Petal Counter
Petal Counter is a small shop beneath a planted rooftop terrace and a timber pergola, with a fresh flower, a small vase and a pair of scissors.
Questions people ask
Is a one-page website enough for a small business?
For many local businesses, yes. One clear page with what you are, where you are, your hours, how to buy and how to reach you covers what most visitors look for. Add pages only when you have a real need.
What should a small business put first on its website?
The thing customers most need to act on. For a bakery that is hours and what is fresh. For a florist, how to order. For a repair shop, what you fix. Decide that, and put it at the top.