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10 link-in-bio ideas for musicians

Fans tap through for the newest release or the next gig. Here are ten link-in-bio ideas for musicians, each tied to a free Music casita.

Strum and Stay - Strum and Stay is a listening house beneath an enormous curved gramophone horn, with an acoustic guitar, a steaming cup and an open book.STRUM AND STAY
Pictured: Strum and Stay

A musician's link in bio has a simple job. Someone sees a song, a poster or a photo, taps your name and wants to know what to do next: listen, get tickets, say hello. The best link pages answer that in a few seconds, with a short list and plain labels.

These ten ideas are small building blocks. Use one, or put three or four together on a single casa. Each is paired with a free casita from the Music collection. If you are new to the idea, our guide to making a link-in-bio page explains the basics.

A few habits help whichever you choose. Write labels that say what happens next, not just the name of a service. Keep the newest thing at the top. Check every link from your phone, since that is where most fans will tap. And look at the page once a month, because a gig date that has passed is worse than no date at all.

1. The newest release first

Best for: Anyone with a new song or album
Strum and Stay - Strum and Stay is a listening house beneath an enormous curved gramophone horn, with an acoustic guitar, a steaming cup and an open book.STRUM AND STAY

Put your latest song or album at the top, with one clear link.

Fans tap through for what is new, so give it the first row. Use a label that says what happens next, such as "Listen to the new single", and link to one place, not five. When the next release arrives, move it up and keep the older one just below. A page that always leads with the newest thing feels alive. When a release is a few months old, you can drop it a row and give the top spot to whatever is next, so the page always has a reason to be opened.

Open the Strum and Stay casita

2. Upcoming gig dates

Best for: Bands and solo performers who play live
Encore Room - Encore Room is a little stage with parted curtains, glowing marquee bulbs and front steps, with a vinyl record, a stage microphone and an acoustic guitar.ENCORE ROOM

List the next three shows with the date, the venue and a link.

Keep the list short and current. Each row needs a date, a venue name, a town and a link to tickets or details. Remove shows when they are over. If you have nothing booked, say so in one line and point to your mailing list instead. A short, accurate list is more useful than a long, out-of-date one.

Open the Encore Room casita

3. One listen link

Best for: Artists who want fans to hear one thing
Brass Note - Brass Note is a listening house beneath an enormous curved gramophone horn, with a brass trumpet, a vinyl record and a stage microphone.BRASS NOTE

Offer a single listening link and let fans pick their own service.

A good listen link does one job: it takes someone to the song. Choose the service most of your listeners use, or a smart link that lets them choose. Name the song in the label so the tap feels certain. A single clear link beats a page of logos.

Open the Brass Note casita

4. A video link

Best for: Performers with a live session or a music video
Bow and Bloom - Bow and Bloom is a listening house beneath an enormous curved gramophone horn, with a little violin, a fresh flower and a little manuscript.BOW AND BLOOM

Link to a live session or a music video where you host it.

Video links open on the source site, where the video plays. Add a short label and a sentence about where it was filmed, so people know what they are about to watch. If you have several, choose your best one for the top of the page and put the rest in a list below. Fans who have never heard you play will often judge you by this one video, so choose one with good sound and a steady picture.

Open the Bow and Bloom casita

5. Lessons and bookings

Best for: Teachers and session musicians
Key and Chorus - Key and Chorus is a radio room beneath a braced transmitter mast sending gentle little signals, with a keyboard, a stage microphone and a little manuscript.KEY AND CHORUS

Tell students how to book a lesson and what to bring.

If you teach, add a short note on what you teach, how long a lesson lasts and how to get in touch. Link to your booking page, or give an email address. Keep the details light: students mostly want to know whether you teach their instrument and whether you have a free slot.

Open the Key and Chorus casita

6. Merch in one row

Best for: Artists who sell records or merchandise
Frequency Folk - Frequency Folk is a radio room beneath a braced transmitter mast sending gentle little signals, with a portable radio, a stage microphone and a vinyl record.FREQUENCY FOLK

Link to the one thing you most want people to buy.

Fans who want a shirt, a record or a poster will look for it, so give it one row. Name the item and link to the shop where you sell it. Mini Casa does not run a shop for you, so the page points to wherever you already sell.

Open the Frequency Folk casita

7. A mailing list note

Best for: Bands who write to their fans
Strum and Stay - Strum and Stay is a listening house beneath an enormous curved gramophone horn, with an acoustic guitar, a steaming cup and an open book.STRUM AND STAY

Invite fans to hear about shows and releases by email.

A line that says what subscribers get, and how often, is more persuasive than a button on its own. A signup form on a casa is in preview, so link to the service you already use and promise only what you will send. Keep the promise small and keep it.

Open the Strum and Stay casita

8. Setlist and song notes

Best for: Songwriters who like to explain their songs
Encore Room - Encore Room is a little stage with parted curtains, glowing marquee bulbs and front steps, with a vinyl record, a stage microphone and an acoustic guitar.ENCORE ROOM

Share the story behind a song, or the setlist from last night.

Short notes make a catalog feel personal. After a show, post the setlist and one sentence about a song. After a release, write a few lines about how it came together. Posts take a minute to write and leave a lasting trail for fans who want to dig deeper.

Open the Encore Room casita

9. A booking and press contact

Best for: Working bands looking for gigs
Brass Note - Brass Note is a listening house beneath an enormous curved gramophone horn, with a brass trumpet, a vinyl record and a stage microphone.BRASS NOTE

Make it easy for a venue or journalist to reach the right person.

Put the booking email, a short bio in two sentences and a link to a photo they can use. Say which towns you travel to and what kind of shows you play. A venue manager should be able to decide in half a minute whether to write to you.

Open the Brass Note casita

10. A collaboration call

Best for: Musicians looking for people to play with
Bow and Bloom - Bow and Bloom is a listening house beneath an enormous curved gramophone horn, with a little violin, a fresh flower and a little manuscript.BOW AND BLOOM

Invite other musicians to play with you or share a bill.

If you are looking for a drummer, a harmony singer or a band to share a night with, say so, and say how to reply. A small, clear invitation brings in people who already like what you do. Take it down when you have found them.

Open the Bow and Bloom casita

Choose the casita that sounds like you

A casita is a small illustrated place, and each of these has a resident who fits the mood. Frequency Folk is a radio room for a band with a late-night sound. Bow and Bloom suits strings and quiet songs. Brass Note brings a little noise. Preview a few before you decide, then keep the one that feels like your music.

What to leave out

Skip anything you do not plan to keep current, such as a tour list you will not update or a store you have not stocked. Leave out private contact details, and do not link to ten services when two will do. A short page says that you know what you want fans to do. It also loads quickly and is easy to read on a small screen, which matters when most people arrive from a phone.

Keep the list short

Three to six links is a comfortable range. Put the thing you most want people to do at the top, and move it when it changes. Live social feeds are not available yet, so Mini Casa does not pull in your posts from other apps. Your own links and posts work today, and you can change the look with Casa DNA whenever you like.

Start from this casa

Questions people ask

Can I play music directly on my casa?

Not inline yet. Link to your song or video on the site where you host it, and it will open there. A clear label tells fans exactly what they are about to hear.

How many links should a musician put on a link-in-bio page?

Three to six is a comfortable range. Lead with the newest release or the next show, and keep each label clear about what happens when someone taps it.