Link in bio for coffee shops and tea rooms: hours, menu, events
What a café's bio link page should answer before anyone walks in: are you open, what is on, can I buy beans, is there an event tonight, with teapot houses and a little roastery.
People check a café's profile at the moment they decide where to go: on the pavement, on the bus, with a friend saying "somewhere cosy?". The link in your bio has seconds to say you are open, what is good today and how to find you. It is less a website and more a welcome sign.
These ideas suit independent coffee shops, tea rooms, bubble tea bars, hot chocolate counters and roasteries. The casas here are teapot-shaped houses with warm windows and a little roastery mill. If you want a full café website, our guide to making a website for a café covers that separately.
1. Put today's hours in the first line
The question behind most taps is "are they open?". Write your hours plainly in your hello, and note exceptions such as bank holidays or early closing. If hours change seasonally, update the line on the day they change.
2. Link to the menu, not a photo of it
A photographed menu is hard to read on a phone and impossible for screen readers. Link to a simple text menu with prices, and mark dairy-free, vegan and caffeine-free options. Update seasonal drinks when they arrive.
3. Make directions one tap
Link straight to your location in a map app, and add a landmark in words, such as "next to the bookshop, blue door". People walking from a station appreciate it, and so does anyone meeting a friend there for the first time.
4. Sell beans and tea to take home
Regulars often want to brew your coffee or tea at home. If you sell beans, loose leaf or gift boxes, link to the shop with a specific label like "House espresso blend, whole bean". Roasters can mention this week's roast.
5. List events with times
Latte art classes, open mic nights, book clubs and tasting evenings bring people in on quiet days. Keep the next couple with date, time and whether to book. Remove each once it has passed.
6. Say whether you take bookings
Groups and families want to know if they can reserve a table or need to turn up. One line, such as "Walk-ins only, tables for up to six", or a booking link, prevents disappointed arrivals.
7. Note what makes the room good for staying
Remote workers, parents with prams and people meeting for a long chat all check whether a café suits them. A short line about wifi, plug sockets, step-free access or a quiet corner helps the right people choose you.
8. Share the seasonal special
A seasonal drink is an easy reason to visit. Put it near the top with its name and one line, such as "Toasted rice latte, until the frost", and change it with the menu.
9. Point to a loyalty card or app if you use one
If you run a stamp card, an app or a refill scheme for reusable cups, a short link explaining how it works helps regulars feel looked after. Keep it simple: what they get and how to join, without asking for more personal details than you need.
10. Introduce the people behind the counter
A neighbourhood café is its people. A short post introducing the owner, the head barista or the baker who supplies your cakes gives the place a face and gives regulars something to talk about. Ask before you share anyone's name or photo.
11. Choose the house that suits your cups
A teapot house with matcha and a quiet bowl suits tea rooms and matcha bars. Pearl tea and lemonade suit bubble tea shops. A mug and a candle-topped cake suit hot chocolate and dessert cafés, and the roastery mill suits coffee roasters.
Casitas that fit
Matcha Moment
Matcha Moment is a teapot-shaped home with a curved spout, oversized handle and warm windows, with a little matcha, a quiet bowl and a garden leaf.
A teapot house with matcha and a whisk whisperer, for tea rooms and matcha bars.
Boba Bungalow
Boba Bungalow is a teapot-shaped home with a curved spout, oversized handle and warm windows, with pearl tea, a tall lemonade and a little strawberry.
Pearl tea and a tall lemonade, for bubble tea shops and bright drink bars.
Cocoa Corner
Cocoa Corner is a teapot-shaped home with a curved spout, oversized handle and warm windows, with a chocolate bar, a steaming cup and a candle-topped cake.
A steaming cup and a candle-topped cake, for hot chocolate counters and cosy dessert cafés.
Roast Room
Roast Room is a working miniature mill with turning sails and a lean-to store room, with roasted beans, a steaming cup and a botanical bottle.
A miniature mill with roasted beans, for coffee roasters and espresso bars.
Steep Street
Steep Street is a teapot-shaped home with a curved spout, oversized handle and warm windows, with a rounded teapot, a garden leaf and a frosted cupcake.
A rounded teapot and a frosted cupcake, for afternoon tea rooms. Premium: browse it now; premium casas cannot be published yet.
Premium casitas can be previewed and customized today; publishing them comes with paid plans, which are not open yet.
Before you share it
- Today's opening hours are in the first line
- The menu is text, not a photo
- Directions open in a map app
- Events listed are all upcoming
- Booking or walk-in policy is stated
- Accessibility notes are included
Your link page should feel like the chalkboard outside: open, what is good, come in. Keep hours and specials current and let the teapot house do the welcoming. See how link pages work, or visit Mini Casa for small businesses.
Questions people ask
Should a café use a link page or a full website?
A link page covers most needs: hours, menu, directions and events. A full website helps if you take catering orders, run classes or want room for longer stories. Many cafés start with a link page.
How do I show my opening hours on a Mini Casa page?
Write them in your introduction and update them when they change. Keep exceptions, like holiday closures, in the same line so visitors see them straight away.